Executives and business leaders strive to be thought leaders in their respective fields. Without insider knowledge, experience, and a winning strategy, leaders are often unsuccessful and grow frustrated with the process. Thought leadership takes consistent attention, patience, education, and a strategic plan. Ideally, thought leadership generates engaging and valuable content with a face and voice that connects with audiences to share insightful information with target audiences in an authentic format. The objective of thought leader content as a tactic in an overall marketing strategy is to improve and enhance SEO, traffic, and engagement across channels and platforms through owned and through effective earned media.