Executives and business leaders strive to be thought leaders in their respective fields. Without insider knowledge, experience, and a winning strategy, leaders are often unsuccessful and grow frustrated with the process. Thought leadership takes consistent attention, patience, education, and a strategic plan. Ideally, thought leadership generates engaging and valuable content with a face and voice that connects with audiences to share insightful information with target audiences in an authentic format. The objective of thought leader content as a tactic in an overall marketing strategy is to improve and enhance SEO, traffic, and engagement across channels and platforms through owned and through effective earned media.
Securing the right media coverage that helps build your team’s thought leadership profile takes skills and strategy. The Strategic Elements team has strong networks and relationships with reporters, producers, and journalists. These allow us to identify unique, innovative opportunities, enhancing your company’s thought leadership reputation with the media and key audiences.
We provide media and speaker training to our clients with a team of former broadcast journalists and political experts.After training with our media and debate prep experts, your leadership team will have the tools and resources needed for future speaking and media opportunities.
Our approach to thought leadership is to harness the expertise and industry knowledge of the company’s leadership to develop social media content that elevates the brand and shapes the narrative around various industry issues. The Strategic Elements thought leadership strategy focuses on creating engaging content, regularly tested to ensure success, for key audiences across your company or non-profit organization’s social media presence.
We actively identify, create, and pursue speaking and event opportunities for thought leadership efforts through various networks, media and business relations, social media, and other innovative content marketing tactics. Whether virtual or in-person, the Strategic Elements team works to place executives and the leadership team on speaking panels, conferences, and committees through existing industry events or by building the event.
Let’s Get to Work
It’s time to take your thought leadership profile to the next level. Contact Maura Kennedy, Vice President of Communications, to learn how Strategic Elements can help.