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Get ready to enhance your 2025 digital presence with our comprehensive 8-point checklist, platform updates, and expert insights.
Year-End Housekeeping: A Digital Media Pro’s Checklist
Your deadlines are approaching and tasks are stacking up – but aren’t you forgetting something? Chances are, there’s one (or more) duties in this 8-point checklist you’ve left off your to-dos for Q4. It’s okay, we’ve got you. As 2024 winds down, give your digital strategy a good deep clean. It’s time to tidy up your digital house to prepare yourself for a secure, organized, and effective 2025.
- Dust Off the Data
Before diving into the new year, take a moment to review the past one. Analyze campaign performance to see what worked and what didn’t. Celebrate your wins and refine your strategies to build on that momentum.
- Tidy Up the Content Closet
A cluttered content library slows you down. Toss out outdated or unused assets and organize the keepers for easy access. At the same time, ensure all creative materials are securely archived in a safe, easily retrievable location, whether in cloud storage or local drives.
- Inspect the Locks
Account security is non-negotiable. Conduct a full security audit by updating passwords, enabling multi-factor authentication, and reviewing who has access to what. Locking down your accounts now can save you from headaches later.
- Shine the Brand Mirrors
Your social media profiles are the windows to your brand—make sure they’re spotless. Update bios, profile pictures, banners, and links to ensure they align with your current branding and messaging. This is a simple and often overlooked tip.
- Roll Out the Red Carpet for Q1
The start of a new year is an opportunity to engage your audience with fresh ideas. Map out content themes and campaigns for the first quarter. Stay ahead of trends and use key events as inspiration to keep your brand relevant and engaging.
- Mind your Digital Fashion
Digital platforms evolve even faster than interior design trends. Review shifts to algorithms and new platform features to ensure your strategies stay effective. A little maintenance now can prevent confusion later. Pro tip >> for monthly trend updates, subscribe to Strategic Shifts.
- Peek Over the Fence
Take a look at your competitors to learn from their successes and missteps. Understanding what others in your neighborhood are doing can help you identify gaps and opportunities to stand out and promote authenticity.
- Follow the Recipe’s Rules
Last but not least, make sure your campaigns comply with data privacy laws like GDPR and CCPA. Staying compliant isn’t just about avoiding penalties; it’s about building trust with your audience. Dive deeper into compliance for digital professionals here.
Ready for a Fresh Start
Year-end housekeeping may not sound glamorous, but it’s essential. These tasks not only set you up for a strong start to the new year but also create a more secure, streamlined, and effective digital presence.
So, grab your proverbial broom and get cleaning—2025 is just around the corner!
Link Leapfrogging Fun
Meta’s making moves! Facebook is gently nudging us towards AI-driven content such as Reels, decreasing the visibility of link-filled posts. Over on Instagram, captions remain link-free, but bios and Stories are where the action is for those shares. Don’t fret yet; unlike X (formally known as Twitter), Threads isn’t raining on the link parade – Adam Mosseri says they’re all about letting you share on Threads without worry. Link on, friends!
Scam Slam Alert
Meta is rolling up its sleeves and tackling those sneaky “pig butchering” scams head-on. Imagine scammers wooing victims into fake investments with sweet nothings – yikes! But fear not, Meta’s swatted away over two million scam accounts and is teaming up with law enforcers and NGOs to clean up the digital streets. Take that, scammers!
Hashtag Clean-Up Crew
Instagram’s giving hashtags a little spring cleaning in advance. While following them is going away, you can still sprinkle them into your posts and searches. With this tweak, expect less spammy clutter and more fab content that speaks to what you love. It’s like a breath of fresh digital air for your feed! New year, new feed.
Welcome to the Giving Season!
LinkedIn notes that 75 percent of its members have an interest in volunteering, and as a result, they are rolling out a new feature – Open to Volunteer. The feature will make it easier for members to find open volunteering opportunities by matching their skills and interests to aligning nonprofits. Not only is this a great way to give back to communities, but a meaningful way to sharpen your skills and develop professionally.
Max Out on Metrics
LinkedIn ads are brimming with powerful insights – are you leveraging all the data available to optimize your campaigns? A few tips for LinkedIn on how to maximize your metrics for greatest impact:
- Analyze behavior and intent signals to segment your audience – this includes understanding how someone engages with employee-featured versus product-level content
- Group creatives by themes, messaging, or visual appearance and identify trends across these defined cohorts
- Monitor engagement rate over time – upward trends are the path to follow
- Identify what messages are resonating
- Determine when viewers are leaving your video content
Get rolling with more metrics here.
Boost Engagement with Short-Form Videos
LinkedIn, much like every social channel, is favoring short-form video (think TikTok length) – but how can you ensure engagement and views? To get featured on LinkedIn’s video tab, the professional social network has shared a few tips:
- Optimize for mobile devices and shoot video vertically
- Brevity all the way – keep to less than 2 minutes
- Provide the context to engage with a strong caption
We are here for all of your video needs – get in touch today!
Programmatic Goes X-Treme
Ad-tech giant PubMatic signs on as an official ad placement partner for X, marking a significant shift for the platform toward programmatic advertising. This collaboration allows X to leverage PubMatic’s infrastructure to open its ad inventory into the $26 billion native display and video market. What this does for advertisers – a better one-stop-shop for media buyers that includes programmatic and X inventory in one.
X Intercepts NFL Fandom
X is taking NFL fans to the next level with its new NFL Portal. This new hub is designed to streamline the game-day experience for fans, delivering everything from live scores and standings to curated content feeds—all in a single place. Over the past year, NFL content has driven 16 billion video views and 40% of all sports-related posts on the platform. With the Super Bowl consistently being the most-discussed event, this move strengthens X’s role as a digital “stadium” for fans.
No Love Lost for Links
X’s recent updates reportedly deprioritize posts with external links, reducing visibility in favor of native content to boost on-platform engagement. Recent changes include altering link previews and removing headlines—prompting publishers to rethink traffic strategies.
Get chatting
If you could declutter one aspect of your digital presence, what would it be and why?
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