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Unlocking search everywhere, Meta’s AI boost, Gen Z’s X take, and LinkedIn’s must-have skills.
Cover All Your Bases with Search Everywhere Optimization
Do you ever feel like your brand is hard to find?
Search optimization is no longer confined to only Google or Bing – it’s happening on TikTok, YouTube, AI tools, and beyond. This transition from Search Engine Optimization to Search Everywhere Optimization (SEO 2.0, if you will) requires a brand strategy that accounts for our fragmented digital landscape. So, what exactly is Search Everywhere Optimization? Well, think of it as SEO, which accounts for organic search regarding a website but for every platform, not just Google or Bing.
Your brand needs to be ready to meet audiences where they are spending time and how they are consuming content within each social platform.
Ready for audiences to find you across the board?
- Get To Know Your Audience: Identifying and understanding your audience goes far beyond knowing basic demographic information – it’s about recognizing where they are spending time and how they are communicating on each channel. The more comprehensive your audience view is, the greater opportunity your brand has to meet them where they are and bolster Search Everywhere Optimization.
- Curate Your Content: Now that you have a grasp on where to best reach your target demographic, it’s equally important to tailor your content to the platform. Each space, whether its TikTok, Instagram, or X, is going to have its own rules, trends, and engagement styles. For example, with 60% of social media users turning to Facebook and Instagram for product discovery, leveraging those spaces for promotional content may be ideal. One size does not fit all when it comes to your content strategy.
- Build Frequency with Your Audiences: A reliable, persistent presence will lead to a lasting impact and increase opportunities for a growing audience to find you. Repetition is important to keep in mind; your brand isn’t going to make an impact after one social media post. Post regularly, interact with your audience, and be accessible, whether that’s through easy to share content or answering user questions.
In today’s digital landscape, staying relevant means adapting to how your audience searches and connects. Search Everywhere Optimization makes sure your brand isn’t just seen but found exactly when and where your customers are looking. Aside from visibility, Search Everywhere Optimization increases opportunities for you to engage with your audience and vice versa. Getting ahead of the game and adopting a more comprehensive strategy may also give you an advantage with competitors still taking a more traditional SEO approach. Stay agile, stay present, and your brand will thrive in this ever-evolving search ecosystem.
Meta’s AI Just Went Ivy League
Strategic Shifters, gather ‘round because Meta just hit CTRL+ Upgrade on its AI ad game and now it basically reads users’ minds to help advertisers. Their newly upgraded ad system is working triple overtime with three powerhouse tools: GEM, Lattice, and Andromeda, all designed to personalize the ad experience and serve ads based on what you like, click, and add to your cart at 2 am.
Here’s the breakdown:GEM sniffs out what you love, Lattice makes sure you get a good mix for content, and Andromeda? She personalizes promotions like your BFF, who knows exactly what you’re picking off the menu to eat. Together, they’re making Meta’s ads smarter, more relevant, and frankly, hard to ignore.
And here’s the perk, we’re already fluent in all of it. So, if this sounds cool but also…. overwhelming, you don’t have to navigate it alone. That’s what we’re here for. Our team knows how to tap into these tools to make your campaigns work harder and smarter. Say goodbye to guesswork and hello to campaigns that convert. Your next high-performing ad campaign starts with Strategic Elements.
How to Make Your Meta Ads Put in the Work
If Facebook and Instagram ads are giving you analysis paralysis, don’t worry, Bannersnack has entered the chat.
ICYMI:Creative matters more than ever. The team at Bannersnack breaks it down into 7 quick hits for you, like testing ad creatives by platform (because, let’s admit it, mobile and desktop users are basically from different planets) and always highlighting the “what’s in it for me” right up top of your creative.
The infographic they provide is totally digestible and notably strategic. And if you want someone to actually do all this for you? Hi, it’s us. Your public affairs, ad-tweaking, creative-loving dream team, that is Strategic Elements. So, hit the “contact us” button. Let’s make sure your ads do more than just exist.
Unlock Top Rising Professional Skills
Want to stay ahead of the pack and level up your skills? LinkedIn just dropped its list of the top 15 skills on the rise. A few of you might want to keep an eye on to boost your professional development: AI Literacy, Process Optimization, and Solution-Based Selling. And it’s no surprise that AI Literacy is leading the pack – whether you’re in a tech role or not, industries everywhere are jumping on the AI train. So, why not get on board and stay ahead of the game?
Zip: The Ultimate Brain Workout
Itching to Diversify Your New York Times Games Addiction? Look no further than LinkedIn with their latest game addition – Zip. Challenge your brain with a fun yet rewarding puzzle in which you connect numbers by tracing a path through a grid. LinkedIn’s been adding more games to the mix to help users take a mental break while boosting platform engagement. Ready, set, play!
X, Y, “Gen” Z
X released new data touting Gen Z’s major force on the platform. According to the report, Gen Z users not only make up a significant portion of X’s active user base but also exhibit the highest engagement rates compared to other demographics. We broke down the three most relevant takeaways for you.
- Video on “high” demand: Gen Z users are particularly drawn to X’s Video Tab, launched earlier this year, offering a full-screen, seamless video experience – “step aside TikTok and Reels”. This feature led to a 40% surge in video views, making it a prime area for your brand to focus their organic video marketing efforts.
- Authenticity, now: Gen Z values authenticity and real-time interactions. X’s platform, known for its immediacy, aligns well with these preferences. Marketers can capitalize on this opportunity to engage this demographic through timely, genuine content.
- Unique Reach: X offers a unique reach among Gen Z users, with a significant portion of its audience not as active on other social platforms like Threads and TikTok. This makes X a valuable platform for brands looking to connect with Gen Z in a less saturated environment.
Read more on Social Media Today.
Hotshot Hits X – A New AI-Powered Video Superpower
xAI, the artificial intelligence division of X, announced the acquisition of Hotshot, an AI-driven video creation project. This move primes a new wave of X’s content creation capabilities by integrating Hotshot’s advanced AI tools, which automate the video editing and creation process. As soon as they roll out, marketers should start exploring how these new tools can fit into their video content strategies. AI-powered video is a social media trend you won’t want to miss.
Read more on Tech Crunch.
What Did You Learn in School, Grok? Photo Editing
The new Grok 3 includes an “Edit Image” button. We gave it a shot with a photo of old Midwest settlers. It still has a ways to go, but the request was a bit of a “unicorn.”
Original:
Grok: Can you make all the horses unicorns? Result:
Read more on Social Media Today.
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