We sat down with art fanatic and public relations specialist Ruby Crow, Strategic Elements’ Communications Coordinator. Ruby joined the team full-time in June 2022 after serving as one of our public affairs interns. In addition to drafting client content, Ruby has offered a fresh perspective on media relations. You can read our conversation below.
What can you talk about for an hour straight?
Art and art history or music. I often get caught up in discussions about artists, their backgrounds, and everything about it. My mom is extremely creative and an artist herself, so she can talk to you about anything arts related. In fact, my older sister’s middle name is after an artist, and mine is after a musician– if that says anything. Let’s just say if you go into a museum with me, you may not leave for a while. With music, it’s the same thing.
What previous public relations campaign of yours are you most proud of?
During my senior year at Iowa State University, I took a public relations campaigns class as my capstone. My class entered a national competition to create The Pear Podcast Initiative, which sought to inspire students to get involved in stopping the spread of misinformation that has targeted violence toward the Asian American and Pacific Islander community since the onset of the COVID-19 pandemic. The campaign significantly impacted the Iowa State community in a short time through education and resources on how to be a better ally. My role primarily worked on social media, but I learned the key components of a solid public relations campaign and the work needed.
Do you have any hidden talents or hobbies?
I am a singer. In high school, I was in concert choir, jazz choir, and show choir. While I never was able to continue it in college, I always agree to karaoke nights! This summer, I was even able to sing at my sister’s wedding.
What’s your most-used productivity hack?
My productivity playlist. When I want to switch my brain into writing mode, I always put on a playlist that will get my creativity flowing. I am most focused and productive in my work when I listen to the right kind of music.
What advice would you have for your younger self?
Trust in yourself and what you can do. Stay confident in your abilities, and never doubt your potential. There is a reason you are reaching your goals. Keep aiming high because there is a world of opportunity, and you are just beginning to explore them.
What has been the most challenging part of your career?
The ever-changing tasks of the communications industry. As I learn new skills, I am also asked to incorporate them into a project right away to the best of my ability. It keeps me on my toes and challenges me to put forth my best work. Since starting my career, my writing abilities and understanding of the industry have advanced quickly. I love that I can constantly improve myself because there is always more to improve. Learning is never limited.
What has been the most rewarding part of your career?
I love seeing the final product of my team and my contributions to clients’ work after all the work we put in. The result of hard work and dedication to a successful campaign reminds me of why I fell in love with communications. It feels great to be able to say I took part in the creation of an excellent campaign. I am proud of the job I am doing here at Strategic Elements.
What is your go-to comfort food?
Any sort of pasta dish with bread. Did someone say carbo-load?
