By partnering with Strategic Elements on franking services, our Congressional office clients established a drumbeat of consistent constituent communication, focusing on legislative activity and district-specific messaging. Our team also reacts to real-time issues and instantly activates plans to support franked communications that respond to emergencies, legislative updates, and other issues that impact your district.
Objective
The following data shows results from one congressional digital franking campaign that ran periodically over a one-year period.
Tactics
8 Integrated Services & Tactics Activated
- Graphic Design
- Video & Animation
- Audience Targeting
- Digital Advertising
- Analytics & Reporting
- Ad Optimization
- Copywriting
- Franking-Ready Document Creation
Results
1
Creative ad graphics, videos & animations
1,000
Constituent Impressions
1
Click Through Rate on Facebook Ads (5x Industry Ave.)
1,000
Social Media Followers
1
Email Subscribers
100,000
Completed Listens on Digital Radio Ads
1,000
