Strategic Elements partnered with American Clean Power (ACP) and Power Up Iowa (PUI) to award U.S. Sen. Chuck Grassley, Gov. Kim Reynolds, and Iowa Economic Development Director Debi Durham with Clean Energy Champion Awards.
Awards were presented by Robert Durian of Alliant Energy, Kelcey Brown of MidAmerican Energy, and Dusky Terry of ITC Midwest, respectively. The event, held at Des Moines Area Community College (DMACC), served as a platform for elected officials and other community leaders – particularly those with heavy influence on Republican audiences – to showcase their clear, on-the-record support for renewable energy in Iowa.
Strategic Elements developed and managed the event from start to finish, working closely with ACP and partners.
- Recommended and secured award recipients
- Created guest list and identified VIP’s
- Designed and sent invitations and event-related communications, including leveraging relationships to confirm attendees
- Managed all venue logistics and outside vendors, including tech, catering, floral, printing, security, staging, and set-up
- Provided onsite staffing for event run-through and day-of event, including registration, VIP/dignitary handling, media engagement, videography/photography, and in-house interviews
- Prepared media advisory and press release, secured local quotes, set up media interviews, and prepared remarks for in-house interviews
- Developed a social press kit for specific audiences attending the event, including Republican elected officials, business leaders, workforce/education, agriculture, renewable industry partners, and environmentalists
- Advocate for accessible air travel
- Highlight the need for reform through impactful storytelling
- Generate Action Center submissions for key inclusions in FAA Reauthorization Legislation for increased airport and airline training, standards, and accessibility for people living with disabilities including wheelchair users
- Complement Hill Day activities that advocated for reform with targeted legislators
- Awarded 3 top Republicans in the state as Clean Energy Champions to enhance relationships and generate additional support for clean energy ahead of the state legislative session and election year.
- Roughly 110 Republican elected officials, business representatives, agriculture leaders, economic development officials, and community leaders attended the event.
- 14 ACP member companies attended the event, with 8 given the opportunity to interact directly with key Republican elected officials and 3 presenting awards
- Generated key media hits including:
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- Max & Amy in the Morning Interview with ACP Chief Policy Officer, Frank Macchiarola
- WOI (ABC Affiliate) evening news coverage
- Senator Grassley’s press release
- Corridor Business Journal: Iowa leaders named Clean Energy Champions
- PR Newswire 48-hour Report:
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- 411 pick-ups
- 248,319,798 potential audience
- 5,716 release views and hits
- 288 engagement actions
- Produced 12 videos featuring influential elected officials and community leaders, including:
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- U.S. Senator Chuck Grassley
- Congresswoman Ashley Hinson
- Congresswoman Mariannette Miller-Meeks
- Congressman Zach Nunn
- Debi Durham, Director, Iowa Economic Development Authority
- Chad Schreck, President & CEO, North Iowa Corridor EDC
- Rob Denson, President, DMACC
- State Senator Waylon Brown
- Frank Liebl, Executive Director, Newton Development Corporation
- Craig Armstrong, Development Specialist, City of Newton.
- 140 users through the social press kit, generating social media surround sound.
