New American Economy (NAE) was a nonpartisan organization made up of more than 500 corporate leaders, mayors, and chambers of commerce. The organization was founded in 2010 by Michael Bloomberg and Rupert Murdoch to make the economic case for immigration reform.
Our Objective
For seven years, Strategic Elements served as the national campaign manager for New American Economy. Our team was responsible for developing the campaign strategy and overseeing the execution of grasstops and grassroots organizing at the national, state, and local level.
Our task was to find local business and conservative leaders who could champion the economic case for reform, commission a poll to arm leaders with data about how conservatives viewed immigration, and deliver arguments to the local media and local Congress members.
Our Tactics
Campaign & Messaging Strategy
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Created and executed local, state, and national plans to identify and mobilize conservative leaders in support of immigration reform
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Secured paid and in-kind sponsorships
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Conducted polls to effectively use data points in talking points and media
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Developed messaging and media materials for member visits on the Hill
